Having launched in 1988 in Glasgow as a shirt specialist, Ted Baker quickly became the top name to the top place to go and buy some of the very best contemporary men’s shirts around.
From the beginning Ted has had a very clear, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.
They opened up other 3 stores within 2 years then in 1990, they opened up a store in Convent Gardens. 1995 Ted Baker women was launched were you could purchase clothing, shoes and handbags. They have designed bags from the shopper to the classy trendy Clutch and many more. They also have stores and outlets in the rest of Europe, United States of America, Canada. Australasia, Asia and the middle East. It opened it’s flagship store on the New York City’s Firth Avenue in August 2012.
As you would expect from Ted Baker the approach they use to marketing the brand remains the same as it was from day one … primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Roy of the Rovers style? Ted remains one of the only brands to be built into an international designer label without an advertising campaign.
Ted chooses not to advertise so he must do everything he can to support his collections in a more consistent, different and fun manner to get people to notice, to love and want to own one of his designs! So they have designed a ‘no ordinary designer website’
Ted Baker is one of the fastest-growing leading lifestyle brands in the UK.
The collections have grown rapidly as just a menswear brand in Glasgow in 1987 to selling women wear to clothes to the fancy handbags to complete your outfit!
Today Ted Baker offers a wide range of collections including: Menswear, Womenswear, Global,Endurance, Pashion, Langley, Accessories, Fragrance, Skinwear, Footwear, Eyewear and Watches.
Ted Baker has a portfolio of stores in the UK and USA and is also present in leading department stores.
After signing three new territorial license agreements in 2006 and initially opening stores in Hong Kong, Singapore and Dubai we’ve continued our expansion in 2007 with the opening of a further store in Hong Kong, Singapore, Bangkok, three in Kuala Lumpur and two each in Dubai and Jakarta. We also have locations in Taiwan and Bangkok.
